Saturday
TVC/Storyboard
Idea comes from print ad, one day a boy under a cold weather studying at home. Ding-Dong, there are something outside. He checks it and discovers a mailbox at this moment his friends come out in sudden. He is surprised. He borrow his clothes to his friends and they sit around the mailbox have there good time. It is about friend gives surprised but it’s warm.
Friday
Internet Ad
Idea comes from print ad envelopes falling from the sky. One of them become bigger and bigger; as big as a blanket.
Tuesday
Print ad.
A series of print ad presenting the idea of hongkong post links everyone.
A piece of envelope or a mailbox means hongkong post even it’s just a package but it still gives warm. Its abstract but we try to combine those keep warm object with envelope or mailbox like blanket, electric Heater and scarf. We try to use different stage of people present the idea, the execution will looks more interesting and attractive. Therefore, we have chosen family, couple and friends.
Sunday
Friday
Monday
Sunday
Saturday
direct mail sketchesss
people holding each others hands means linking?
/
bird bringing people together?
/
tree and roots?
beside images/graphic/design of the direct mail
messages are the most important
we would like to divided it into 3 parts
provide a calendar of october/message of our campaign/post card
since hongkong post will be held the "one person, one letter"free post day on 9 oct 2009
to encourage people to send letter to their loved ones
which similar with our campaign message
we would like to provide a calendar of october to remain people to send letter with post card.
Friday
Thursday
Monday
Sunday
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