'Branding by Color' published by PIE BOOK from Japan.
This book introduces successful examples of selected brands by presenting how a specific branding color has made an impact on their target audience with various graphic works such as product packages, advertisement, direct mails, flyers and more. The explanations of practical techniques as well as descriptions of color choices and intentions are presented. Designers and creative professionals will re-discover a power of color and alternative expressions with a variety of excellent examples when they turn the pages.
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